DISEASE
PROMOTION and
PHARMACEUTICAL MARKETING
|
TABLE
OF CONTENTS
A. Overview
a. What is Disease Promotion?
B. Humor and NOT SO Humorous
C. Pharmaceutical Marketing
D. The Ethics of Pharmaceutical Marketing
What
is Disease Promotion?
DrugFirms
"creating ills for every pill"
“…billions of pounds [dollars] poured into researching
and promoting new drugs have fuelled an over-emphasis on medicinal
cures at the expense of cheaper and better therapies, or simple
prevention.”
Selling
Sickness: Pharma Industry Turning Us All Into Patients
A
Disease for Every Pill
 |
CEU
Article #1 |
|
Selling
Sickness
“The marketing strategies of the world's biggest
drug companies now aggressively target the healthy and
the well.
- The
ups and downs of daily life have become mental disorders,
- common
complaints are transformed into frightening conditions,
and
-
more and more ordinary people are turned into patients.”
|
|
CEU
Article #2 |
Disease
Mongering
During
2000, more than $13.2 billion was spent on pharmaceutical
marketing in the U.S. alone . . .
Conventional
wisdom says that drugs are developed in response to disease.
Often, however, the power of Pharma PR creates the reverse
phenomenon in which new diseases are defined by companies
seeking to create a market to match their drug. |
Homorous
and
NOT SO Humorous
|
Wonder
Drug Inspires Deep, Unwavering Love of Pharmaceutical Companies
March 6, 2006
Pharmaceutical
Companies to Release Animated Movies for Kids
Lamisil’s ‘Digger Nail Fungus Infection’ and
Mucinex’s ‘Mr. Mucus’ to star in computer generated
feature films
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